Designed in collaboration with DeVonta Smith, the limited edition sneakers boast his signature logo on the heel, a Honey Drip pattern around the ankle, and a honeycomb design on the toe box for ultimate style and comfort.
DIGITAL
Each pair of sneakers is connected to a corresponding NFT and can be authenticated by scanning the NFC chip in the tongue of the right shoe. The NFT allows DeVonta to interact directly with his biggest fans.
EXPERIENTIAL
DeVonta's 3sneakers offer exclusive event access and game day rewards. Fans received cheesesteaks for 41+ yard receptions and a limited edition football card for 1,000+ receiving yards. The highlight was an exclusive in-person meet and greet with DeVonta before his first Super Bowl appearance.