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MFA BOSTON
POWERED BY ENDSTATE
The Museum of Fine Arts, Boston (MFA), has again partnered with technology company, Endstate to connect museum visitors to the upcoming exhibition "Van Gogh: The Roulin Family Portraits." This partnership merges fashion with technology to provide a unique experience for art enthusiasts and fashion lovers alike. Each piece unlocks experiences crafted by the MFA, including VIP access to MFA Late Nites and a private tour with the exhibition conservator.
100% AUTHENTIC
The Van Gogh Collection features an embedded NFC chip powered by Endstate’s technology to ensure guaranteed authenticity.
A quick tap of your smartphone provides a secure digital certificate to verify your garments, while also unlocking exclusive content and access to the MFA Boston.
A quick tap of your smartphone provides a secure digital certificate to verify your garments, while also unlocking exclusive content and access to the MFA Boston.
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physical
The limited-edition collection features three exclusive pieces inspired by Van Gogh's iconic works:
• A mid-weight graphic t-shirt featuring Enclosed field with Ploughman.
• A heavy-weight hoodie featuring a large scale print of Ravine on the back of the product.
• An embroidered cap inspired by Van Gogh’s Postman Joseph Roulin
• A mid-weight graphic t-shirt featuring Enclosed field with Ploughman.
• A heavy-weight hoodie featuring a large scale print of Ravine on the back of the product.
• An embroidered cap inspired by Van Gogh’s Postman Joseph Roulin
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EXPERIENTIAL
Each item in the limited edition collection not only showcases stunning Van Gogh-inspired designs but, with a simple tap of your phone, also offers item holders exclusive benefits:
• Complimentary VIP entry to the MFA Late Nite event on March 28, ahead of the public opening.
• VIP entrance means item holders get to skip the line
• Private tour with the exhibition conservator
• Behind the scenes video of Van Gogh artwork and installation
• Complimentary VIP entry to the MFA Late Nite event on March 28, ahead of the public opening.
• VIP entrance means item holders get to skip the line
• Private tour with the exhibition conservator
• Behind the scenes video of Van Gogh artwork and installation
how it
works
PURCHASE
- Purchase your 3products here.
ACCESS
- Verify authenticity by scanning the NFC chip under the label with your iOS or Android device.
- Follow the instructions to claim your certificate of authenticity.
- This is your ticket to other benefits.
CONNECT
- At Endstate, we're committed to creating 3products that evolve with meaning, unlock unique experiences, boast exceptional design, and empower authenticity. The NFC chip in your product serves as your ticket to perks, rewards, and activations.
